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Grantees
Grantees Funded under BUSAC Fund Phase I
Name of Applicant : Car Rental Association of Ghana
Title of Action : Advocacy for parking space allocation.
Sector : Business
Geographical Area : Greater Accra
Action ID : # 1-45 CRAG
Action Score : 66%
Total cost of Action : ¢25,021,700
BUSAC's % of Total cost : 90%
Self Financed : 10%
Action Duration : 6 months
Support from Outreach Facility : ¢-
Summary of the proposed Action : (a). The problem, the need you want to address, or the constraint to alleviate
Assessment completed by the Car Rental Association of Ghana (CRAG) revealed that the various Metropolitan/District Assemblies do not allocate space for car hire operations at major Tourist spots; and the NHIS does not cater for the driver medical examinations. Car rental operators contribute extensively to the national economy by providing services to tourists and other consumers, most of whom get taken to the major Tourist spots. However, the Metropolitan/District Assemblies do not provide parking for the parking of the cars at major Tourist spots. Further, drivers of car hire vehicles could not utilize the National Health Insurance Scheme (NHIS) as an affordable alternative for undertaking the frequently required medical examinations. The two Advocacy issues were selected for their potential impact on the entire membership of CRAG who number 120, the likelihood of achieving success through Advocacy, the potential for working on them in coalitions, and the risks to consider are manageable. The issues directly and indirectly resulted from government: (a) having limited information on problems car rental operators face, (b) seeing the needs of the operators a low priority, and (c) regarding the provision of parking places as expensive, etc. CRAG’s membership, executives, and partners can take the lead in bringing a solution to address the issues to the attention of policy makers.

(b). The result of the proposed solution to the above need or constraint: your achievement
Dealing with the policy issue is vital to the survival and growth of CRAG. The executives of CRAG would take on the lead in speaking about the issues on behalf of those affected, by bringing the policy solution to the attention of policy makers. These executives are well known and respected by the policy members involved in the issue, and they have the information or expertise relevant to the issues. As a result of their actions:

  • Opinion leaders/ partners will be reached and support obtained for joint activities.
  • Briefs will be made to policy makers.
  • Roundtable Meetings will be held.
  • Executives and members will be capacitated and posted at various Advocacy assignments.
  • Budget allocations and resources will be provided for action.
  • The Advocacy actions will be implemented and the impacts evaluated.
  • CRAGS issues will be covered in media.
  • Also, the Advocacy action will yield the desired positive impact - space will be allocated for parking rental cars at major Tourist spots and the NHIS will agree to have the medical examinations of CRAG’s drivers taken care off under the scheme.

    (c). The implementation plan to achieve the solution: your Action
    We have found out that a timely strategy and action plan can be executed, and knowledgeable, responsible people have been identified to complete the action once: (a) we provide the administrative resources and (b) the funds to pursue the action to completion are available. Consideration has been given to joint action of the association with other concerned associations in order to strengthen the position taken. There is reasonable potential for the association to make a difference. CRAG will undertake the following mix of strategies:

  • Establish Clear Goals
  • Identify potential allies and opponents who are pursuing the same policy issues and goals to increase our impact.
  • Select our Advocacy role taking on a very visible and public approach (as lobbyists).
  • Develop a coalition.
  • Identify target audiences
  • Identify key Advocacy messages that the target audience must hear and specific actions they must take.
  • Define key Advocacy Plan and Steps - to be used to convey messages to our target audiences.
  • Implement the core steps of the Advocacy Plan
  • Monitoring the results achieved with the measures of action effectiveness.
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