The BUSAC Fund recently organised an orientation workshop for selected journalists from the Radio, TV and Print media on business advocacy. The workshop was based on the subject matter;” business advocacy and its growth in Ghana”.
The capacity building and training specialist, Mr. Kofi Frimpong, in his presentation reiterated the need for the media to understand the concept of business advocacy and to help throw more light on it to the general public. He said, “the media, and therefore Journalists at large are the sole mouthpiece of the small scale enterprises in the private sector and will need to empower them by following up on advocacy issues”.
For that reason, the Fund Manager, Dr. Dale Rachmeler urged the journalists to strive to produce accurate and appealing advocacy issues in the media to support the Private sector Organisations in their advocacy actions. He stated that the small scale enterprises constituted 70% of Ghana’s work force and the driving mechanism behind the economy.
External resource person facilitating the workshop, Mr. Lloyd Evans, business editor of Daily Graphic led a discussion on “writing to pique the interest of your editor”. He appealed to the journalists to question and investigate any issue that comes their way to be able to write or come up with compelling articles or stories for their respective media houses.
Also, a financial journalist of the Daily Graphic and a member of the Journalists for Business Advocacy, Mr. Suleiman Mustapha, talked on” Journalists and their relationship with SME’s in the private sector”. He threw more light on the fact that journalists had to create a mutual relationship with SME’s by obtaining accurate and relevant data to address critical issues the SME’s face. The journalists, he said, will benefit through the improvement of their skills and recognition of their quality work.
Date Updated: 2-12-2011